Who reads Marketing Scams 101
Our audience is small-business owners, freelancers, entrepreneurs, marketing students, creators, and everyday online shoppers across the United States, Canada, the United Kingdom, and Australia. Most readers arrive while researching a specific decision: whether to hire an agency, sign up for a course, or trust a business opportunity pitch.
Advertising options
We offer standard display placements (leaderboard, skyscraper, and in-content square units) through our ad network, along with clearly labeled sponsored content and content collaborations for brands that operate transparently. We do not accept payment in exchange for editorial coverage, and sponsored posts are always marked as such in both the URL structure and the on-page label.
- Display advertising: leaderboard, skyscraper, and square units across the site
- Sponsored content: clearly labeled, written to our editorial standards
- Guest posts: subject to editorial review for accuracy and sourcing
- Content partnerships: co-branded resources on consumer-protection topics
Editorial independence
Advertisers do not get review of, input on, or influence over our reporting, including reports that mention their industry or competitors. This separation is what keeps our findings useful to readers, and it's non-negotiable for any partnership we take on. A company that advertises with us and a company we're actively reporting on are evaluated exactly the same way.
What we ask from advertisers
We vet advertising partners the same way we ask readers to vet a pitch: check the claim before you commit to it. We don't run ads for programs that make unverifiable income promises, and we reserve the right to decline advertising from any company under active investigation on this site. If that sounds like an unusual bar for an ad network to set, it is, and we think that's the point.